Internet support for tourism destinations global presentation

Abstract

The second report of Serbian Tourism Development Strategy, adopted in 2006 contents Competitiveness Plan which purpose was to create a road-map four tourism development as a strategic economic sector. The development of tourism information system was considered as one of the road-map elements with great priority and significance. The Internet was mentioned as very important tourist information source where consumers could find actual tourism agency offer. New tourism supply possibilities started since 2004 and increased more intensively since 2006 by development of open source software applications that are open for consumers upgrading and global level presentations creating. Web 2.0 concept represents revolutionary invention of information-communication technology. It became possible, through Web 2.0 growing usability, to create a great number of professional networks and social online communities that integrate global friendship, the exchange of information, knowledge, experience and impressions, without mediating of institutions, agencies, business and associations. The focal point of this paper is the research of the Web 2.0 concept potential for Internet support in domain of Serbian tourism development. The main paper purpose is to recognize new concept for its implementation in the regular flows of global tourism competitiveness, in time.

Strategijom turizma Republike Srbije, usvojenom 2006. godine obuhvaćen je Plan konkurentnosti, s ciljem da se trasira put razvoja turizma kao strateškog ekonomskog sektora. Jedan od razmatranih elemenata konkurentnosti veoma visokog značaja i stepena prioriteta je razvoj Turističkog informacionog sistema. Internet se pominje kao važan izvor informacija za turiste na kome, turističke organizacije, predstavljaju svoje ponude. Od 2004. godine, s povećanim intenzitetom od 2006. godine, ostvaruju se nove mogućnosti za plasman turističke ponude putem softverskih paketa otvorenih za aktivno učešće korisnika u njihovom kreiranju kao i u oblikovanju prikaza na globalnom nivou. Koncept Web 2.0 predstavlja revolucionarnu inovaciju informacijsko-komunikacijske tehnologije. Njegova upotreba zaživljava formiranjem brojnih profesionalnih mreža i društvenih on-line zajednica, koje integrišu globalno druženje, razmenu informacija, znanja, iskustava i utisaka na nivou pojedinca bez posredovanja institucija, firmi, agencija i udruženja. Težište ovog Rada predstavlja istraživanje potencijala Web 2.0 koncepta internet podrške u domenu razvoja turizma Srbije, a zbog njegove blagovremene implementacije u regularne tokove globalne kompetitivnosti turističkih destinacija.