Principi održivog razvoja banjskih mesta – osnove za izdvajanje indikatora

Abstract

PRINCIPLES FOR THE SUSTAINABLE DEVELOPMENT OF SPA PLACES – BASIS FOR APPROPRIATE INDICATORS Abstract: The competences between tourist places that are based on health tourism in the world have been more emphasized during the last years. The traditional spa and climate places with long time significance as the natural curing and rehabilitation centers are now exposed to the challenge of the new paradigm of the health tourism – program about the health care (so called Wellness), as well as the medical tourism which gets a significant positioning place in the market of tourist destinations. Some traditional spa places find their way in pre-orientation of the traditional health offer in the trends of wellness offers, while the others try to supplement already developed offer through the united cultural tourism, on the grounds of the natural and cultural heritage that posses. In any case, the necessity for coordination of activities for development of the spa places is emphasized since it proved that individual actions are lost, i.e. that the diversity of offer, the structure of space, implication of the quality standards and price list are the basic measures for a complete attractiveness of the place. The work offers basic pre-conditions and principles for adaptability of the traditional spa places to the new trends of the global positioning at the market in the tourist sector. On that basis, the questionable sections are summarized and they should represent the ground for establishment of the responsible indicators for evaluation and follow up of the sustainable spatial development of spa places.